How Much Should I Spend on Google Ads? Work It Out From Margin
A percentage of revenue, whatever competitors spend, or whatever is left over — all three produce a number with no relationship to whether the spend c…
Articles by Viktoria Krychun
Core Web Vitals for Ecommerce: Which Fixes Change Revenue
Core Web Vitals are three numbers, and on a store each one usually has a single dominant cause. Find which of about six things produces it, fix that,…
How to Rank in ChatGPT Shopping: What Actually Decides It
There is no ranking in the search sense, and pretending otherwise is why most advice here is useless. Two paths decide it: your product data, and whet…
How to Improve Ecommerce Conversion Rate When Pages Rank but Do Not Sell
Ranking well but not converting is a common ecommerce problem caused by intent misalignment, weak trust signals, and poor UX. This guide breaks down w…
Shopify Collections SEO: Building Collection Pages That Rank
Collections pages sit at the intersection of discovery and purchase, capturing buyers who are actively browsing. When built intentionally with unique…
What Is a Good Conversion Rate for Ecommerce? It Depends on Four Things
Everybody wants a single number, and a single number is useless. Four variables decide what counts as good, and once you have them you can tell whethe…
Entity SEO for Ecommerce: Being Understood, Not Just Matched
Entity SEO shifts the focus from keywords to building clear machine-readable identity for your products and brand. When search engines understand your…
How to Get Cited by AI: What Makes a Page Quotable
AI overviews — featured snippets, knowledge panels, and auto-generated summaries — are reshaping how users interact with search results. Optimizing ec…
Ecommerce Replatforming Without Losing Your Rankings
Redirects are critical for preserving SEO equity during site migrations, product discontinuations, and URL restructuring. A well-planned redirect stra…
Product Page SEO Best Practices: What Helpful Content Means for Ecommerce
"Helpful content" has become the vaguest phrase in ecommerce SEO. Everyone agrees pages should be helpful. Almost nobody can say what that means on a…
Ready to scale your e-commerce?
Let's discuss your project and how we can help you achieve your growth goals.
Book a discovery call