Affiliate Links and SEO: What to Tag, What to Nofollow, What to Avoid
Affiliate partnerships are one of the few link-adjacent tactics that is both commercially sensible and easy to get wrong in a way that hurts you. The…
Articles by Viktoria Krychun
Faceted Navigation SEO: Filters That Help Shoppers Without Wrecking Crawl
Filters are the best thing on a category page for shoppers and the most reliable way to wreck a store's crawlability. The arithmetic is unforgiving. F…
Ecommerce Link Building: What Actually Earns Links to a Store
Ecommerce link building is harder than link building for anything else, for a reason nobody says out loud: nobody wants to link to a product page. Blo…
AI Search Optimization for Ecommerce: What Actually Changed
Most of what is written about AI search optimization is traditional SEO with the vocabulary swapped, and a smaller amount is genuinely new. Separating…
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