Shopify to WooCommerce Migration: The SEO Runbook
Rankings survive a migration when the URL work is done properly and fail when it is not. The runbook: baseline, one row per URL, launch sequence, and…
Articles by Viktoria Krychun
Entity SEO Tools: What They Do and What They Cannot
Entity tools sell a promise that is easy to misread. What they can measure is narrower than the pitch — and the work that decides whether you are unde…
Does Google Penalize AI Content? What It Means for Ecommerce Category Pages
The question is asked backwards, which is why the answers are so unsatisfying. Google does not penalize content for being AI-generated. Its position,…
How to Reduce Cart Abandonment: Fixes in Order of Payoff
Most abandonment advice starts with recovery emails, which is starting at the end. The cheaper work is not losing the sale, and the causes are predict…
Buying Guide SEO: Guides That Sell and Get Quoted
A buying guide is the highest-leverage content a store can publish, and the usual version is worthless. The difference is whether it makes a decision…
Does SEO Still Matter With AI? What Changed and What Did Not
About seventy per cent of the work is unchanged, twenty per cent matters more, and ten per cent is genuinely new. For a store the exposure is smaller…
Google Shopping Ads for Ecommerce: The Feed Decides It
Shopping campaigns are the one paid channel where the creative is your product data. Which means most Shopping problems are feed problems being treate…
Google Ads for Ecommerce: What to Run and In What Order
A store facing six campaign types and a bidding menu needs an order, not a list. The two most expensive mistakes both happen before the first campaign…
Category Page Schema: What to Mark Up and What to Skip
Category pages attract more bad structured-data advice than any other template, mostly from applying product-page thinking to a list of products. The…
Core Web Vitals on WooCommerce: What to Change in the Stack
The metrics are platform-neutral; the causes are not. On WooCommerce the same handful of stack decisions produce most of the field data — starting wit…
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