SEO audit.
Find the technical, page-type, content, authority, and measurement constraints before you fund more search activity. Leave with evidence, priorities, and an implementation order.
Four parts of the diagnosis
Technical and Template Audit
Crawlability, indexation, canonicals, rendering, mobile behavior, Core Web Vitals, sitemaps, schema, faceted navigation, and the template conditions that affect every page of a type.
Category, Product, and Content Audit
Search intent, page purpose, keyword coverage, duplicate or competing pages, information gaps, and the route from supporting content into a commercial decision.
Authority and Internal-Link Audit
Domain strength, backlink quality, competitor gaps, internal-link relationships, and credible opportunities available in the market.
Search and AI Visibility Baseline
Current visibility across conventional and AI-assisted search surfaces, the sources that appear, the competitors present, and the limits of what can be measured reliably.
Deliverables
An implementation order, not a disconnected report The findings are tied to the affected route, template, owner, and verification method.
Audit Document
Comprehensive findings across technical SEO, page types, content, authority, and measurement, with clear severity and evidence.
90-Day Priority Roadmap
What to fix first, second, and third, tied to the affected route, template, owner, and verification method.
Strategy Call
A 60-minute walkthrough with our team to answer questions and align on execution.
Hands-Off Option
If you want us to implement the roadmap, the audit fee applies toward a six-month engagement.
Case studies
What we’ve done & what we found
Nasdaq Private Market
Private securities marketplace scaled from 600 to 100K monthly visitors in 3 months.
The problem
Scaling organic growth for a private securities marketplace starting from a very small user base while competing with entrenched financial platforms.
What we found
Minimal organic presence, limited keyword coverage, and no scalable content framework to reach high-intent private-market search queries.
The result
Scaled from 600 to 100,000+ monthly users in 3 months. Reached 1,400 daily users and 150,000 total users within 18 months. Launched 2,000 optimized pages targeting high-intent private-market keywords.
InheriNext
Genetic testing software startup scaled from zero search presence to an AI Overview in 4 months, contributing to a $4M Series A.
The problem
Entering the US market with zero organic visibility and no rankings for industry-relevant keywords in a competitive genetic testing software space.
What we found
No search presence, no authority signals, and no content aligned with how US buyers search for genetic testing software. Site structure and messaging were not optimized for AI-driven results or modern search features.
The result
Achieved AI Overview placement within 4 months for “genetic testing software,” alongside established industry leaders. Combined SEO visibility, site redesign, and content strategy contributed directly to securing $4M Series A funding.
The Farm Soho
NYC coworking space doubled organic traffic with a technical SEO overhaul and scalable content strategy.
The problem
Launching and scaling organic search visibility in a highly competitive NYC coworking market while starting with minimal existing rankings across core service categories.
What we found
Severe technical SEO issues blocked performance despite strong demand. There was no structured approach for multi-location or multi-product pages, local presence was fragmented across 24 Google Business Profile locations, and high-intent service coverage was thin.
The result
50% year-over-year increase in organic clicks and 58% growth in impressions. Reached #1 for “virtual mailbox nyc” and “virtual office nyc,” top 5–10 for private office and event venue terms, and scaled to 500+ optimized location pages.
Packages
Choose the audit by site shape
If you decide to work with us, the audit fee goes toward the first month of a six-month engagement.
B2B & Products
2 weeks
For SaaS, services, and product companies where the website is your sales engine.
What we focus on
- Technical health that limits search access or conversion paths
- Content gaps across the buyer journey
- Search opportunities already owned by competitors
- Internal links that connect evidence and useful content to the next action
$1,200
Made for
Series A–C startups, B2B SaaS, professional services, and product companies with fewer than 50 pages.
Ecommerce & Directories
3 weeks
For stores, marketplaces, and listing sites where scale, templates, and crawl control matter.
What we focus on
- Category and product page purpose and optimization
- Faceted navigation, crawl budget, and canonical behavior
- Truthful schema tied to the page and catalog data
- Duplicate and competing content created by filters, variants, and templates
$2,900
Made for
DTC brands, marketplaces, directory sites, and ecommerce stores with 500–10,000+ pages.
It’s me, Max.
I’ve been building websites for 9 years, and now lead a team that helps businesses build and scale them.
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Book a free 20-minute call to see if an audit is the right starting point. Bring the website, the search question, and any evidence you already have. We will tell you whether diagnosis or direct implementation is the more useful next move.
Or email us at go@norml.studio with your site and biggest SEO question.
