The Reach Bureau
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Shared upside only when the opportunity and measurement hold up

For qualified businesses, The Reach Bureau can own the agreed website and traffic work without a fixed service fee, then share in measurable incremental profit under a written commercial model.

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A performance model fails when the baseline or authority is vague

  • The opportunity is assumed

    neither side has tested whether the website, offer, traffic, conversion, and operating inputs create a credible scope.

  • The baseline can move

    data sources, comparison periods, attribution, and outside business changes are not defined before work begins.

  • Ownership is fragmented

    one team is measured against outcomes while another team controls the website, campaigns, data, or release decisions.

  • Profit is undefined

    revenue, margin, refunds, discounts, advertising, tools, stock, and other attributable costs are treated inconsistently.

  • The exit is unclear

    review points, term, payment timing, and the clean end of the arrangement are left to interpretation.

The model requires a written scope and enough authority to execute it

  • Website and conversion

    prioritize and implement the agreed store changes that affect the commercial path.

  • SEO and AI search

    work on technical conditions, commercial content, authority, and discovery measurement where included.

  • Paid acquisition

    manage the agreed Google Ads or other named traffic scope against the same commercial definition.

  • Measurement and reporting

    maintain the baseline, data sources, eligible profit definition, attributable costs, and reporting record.

  • Operating coordination

    identify the client inputs, stock, approvals, content, access, and exception decisions required to keep the model valid.

Boundary. the written agreement names which decisions remain with the client. The Reach Bureau does not assume control of product, stock, prices, legal claims, fulfillment, or other business responsibilities unless the contract says so explicitly.

Shared upside connects the store, traffic, data, and operating inputs

  • Store

    the team needs access and release authority for the website work included in the model.

  • Traffic

    channels, budget ownership, eligible costs, and campaign control must be stated.

  • Data

    both sides need one authoritative record for the baseline and ongoing calculation.

  • Operations

    availability, fulfillment, returns, discounts, and customer promises can change profit and must be visible.

  • Governance

    review points, approvals, exceptions, payment timing, term, and exit belong in writing.

What broader ownership can look like

These public case studies show combinations of storefront, search, paid, conversion, analytics, and ongoing operating work. They do not imply that each project used this commercial model.

Streamline Pump Solutions: ecommerce platform for an Australian pump distributor

An Australian pump wholesaler wanted to sell directly to consumers. We built the WooCommerce store, validated the model post-launch with CRO, and run Google Ads + SEO ongoing.

Read case study

The Farm Soho: website, product structure & SEO for a NYC co-working brand

Website rebuild, product structure, analytics, and SEO for a NYC co-working brand spanning five service lines across Manhattan.

Read case study

Polaclub: Polaroid retail rebuilt for scale

Ukraine's leading instant photography retailer — we rebuilt the brand, site, and growth engine so the owners could automate operations and 4x their organic reach.

Read case study

Investigate before either side commits

  1. Qualify the opportunity

    review the store, offer, traffic, conversion, data, economics, and operating inputs.

  2. Define the baseline

    agree the comparison period, authoritative sources, eligible profit, costs, and outside conditions.

  3. Define ownership

    document the work The Reach Bureau controls, the client inputs, access, approvals, and escalation conditions.

  4. Write the model

    state reporting, calculation, payment timing, review points, term, and exit.

  5. Execute and review

    operate the agreed scope and test performance against the written method rather than a moving interpretation.

Questions about the performance partnership

No fixed service fee applies to the agreed work. Advertising, tools, stock, and other direct business costs are agreed separately.

No percentage is published. The percentage and profit basis are agreed only after the opportunity, baseline, costs, access, and scope are qualified.

No. The model requires a credible opportunity, reliable data, a defensible baseline, required access, clear operating inputs, and enough ownership for one team to influence the agreed scope.

The written scope can include website and conversion work, SEO and AI search, paid acquisition, and the measurement layer connecting the work to profit. The exact combination is qualified before agreement.

The Reach Bureau will not propose the model. A bounded project, Growth Offer, or ongoing service may be more appropriate, but it is not substituted automatically.

The term, review points, exit conditions, payment timing, data access, and handover responsibilities are written before work begins.

Let us investigate whether the model can be defined fairly

If the opportunity, ownership, or measurement does not hold up, the answer should be no before either side commits.

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