The Reach Bureau
Book a discovery call →

Hello Tabs: a Shopify rebuild, subscriptions & bundles for a DTC wellness brand

Hello Tabs is a direct-to-consumer wellness brand with one simple promise: Ayurvedic botanicals in a fast-dissolving tablet that melts on your tongue — no pills, no water, no routine to build. The catalog runs to 100+ single-ingredient tabs across 15+ benefit categories, all sold on Shopify.

We turned a flat, single-tablet catalog into a merchandised storefront — ~95 product pages rebuilt from one Airtable source, store-wide Subscribe & Save, and 10 curated bundles that didn't exist before.
Book a discovery call →

Timeline

Mar 2026 — Jun 2026
→ Shopify theme rebuild
→ Airtable → Shopify data pipeline
→ Subscriptions & bundles

Industry

Wellness & Supplements
DTC E-commerce
Ayurvedic

Team

Project Manager
Shopify Developer
UX/UI Designer
Subscriptions & Bundles Specialist

Budget

NDA

Our Expertise

Shopify Development
UX/UI Design
Subscriptions (Loop)
Merchandising & CRO
Data Pipeline
Hello Tabs: a Shopify rebuild, subscriptions & bundles for a DTC wellness brand

Real data, one source

Ingredients and Supplement Facts render on every product page, synced from a single Airtable base.

Pack sizes show the saving

Every pack-size button is badged with its discount versus buying singles — and the 30-count is pre-selected by default.

Price that does the math

Live price, the 'as singles' total struck through, and the cost per tablet — all recalculating as you change pack size.

The problem

Challenge

  • The store sold single tablets only — no bundles, no curated regimens — so basket size was capped and shoppers had to self-stack across 15+ overlapping benefit categories.
  • Roughly 95 product pages were maintained by hand, with no single source of truth for product copy, ingredients, supplement facts, or imagery.
  • Subscribe & Save existed but was barely visible on product pages, leaving the brand's strongest retention lever underused.
  • Pricing read as a flat per-tablet number — no saving shown versus single tabs, no price-per-tablet math, nothing to reward buying more.
  • The homepage and product pages didn't fully match the brand's lightly-luxe Figma design, and the store team couldn't edit them without a developer.

What we delivered

Results

  • Rebuilt the homepage and the ~95-page product catalog to the brand’s Figma design — pre-selected pack sizes, live discount badges, a price-per-tablet block, and new Ingredients + Supplement Facts sections, each page carrying its own signature color.
  • Built an Airtable → Shopify data pipeline — one base of 101 products and 87 ingredients, pushed live by sync scripts with a safe preview / single / full-run flow — so bulk catalog updates never have to be done by hand again.
  • Rolled out store-wide Subscribe & Save with Loop: one-time or subscription on every product, carried cleanly through cart and checkout, with several theme/app conflicts found and permanently fixed.
  • Launched 10 curated three-product bundle “stacks” — Calm + Sleep, Gut Health, Men’s Performance and more — each in 1, 2 or 3-month sizes at 10% off one-time or 20% on subscription, with “Buy as a Bundle” prompts on regular product pages.
  • Handed the whole build over editable from the standard Shopify editor — homepage sections, footer and bundles all manageable by the store team — plus a complete documentation package so any developer can continue without store access.

Max Tymoshyn

Founder, The Reach Bureau

“Hello Tabs had the brand and the catalog; what they didn't have was a storefront that could merchandise it. We gave them a system — one source of truth for every product, subscriptions on by default, and bundles that turn a shelf of single tabs into a routine — then documented all of it so the team can run and extend it without us in the room.”

95+

product pages rebuilt and bulk-managed from one Airtable source

A homepage rebuilt section by section — the brand hero, benefit-led navigation and social proof, all editable from the Shopify theme editor.
A homepage rebuilt section by section — the brand hero, benefit-led navigation and social proof, all editable from the Shopify theme editor.
Shoppers navigate by outcome: a benefit-led “Shop by benefit” grid, each card in its own brand color.
Shoppers navigate by outcome: a benefit-led “Shop by benefit” grid, each card in its own brand color.
Ten curated bundle "stacks" — buy a whole three-product regimen in one click, in 1, 2 or 3-month sizes.

10% off, or 20% on subscription

Buy the whole three-product stack one-time at 10% off, or subscribe for 20% off.
Ten curated bundle "stacks" — buy a whole three-product regimen in one click, in 1, 2 or 3-month sizes.
Ingredients and Supplement Facts on every product page — rendered live from one Airtable source.

Synced from Airtable

Per-product supplement facts and ingredient lists render from a single source — no page edited by hand.
Ingredients and Supplement Facts on every product page — rendered live from one Airtable source.
A rebuilt cart and checkout — order summary, free-shipping progress and one-click pay — carrying each product's purchase choice through.
A rebuilt cart and checkout — order summary, free-shipping progress and one-click pay — carrying each product's purchase choice through.

It’s me, Max.

Max Tymoshyn

I’ve been building websites for 9 years, now lead a team that helps businesses build and scale them.

I spent the first 6 years of my career as a developer, but always worked around the marketing side — design, SEO, and ads were always part of the process.

Today, we’re a team of 24 SEO specialists, developers, and designers who’ve worked across fast-moving tech and product launches.

We merge SEO, design, and engineering into one streamlined process — built for brands, ecommerce stores, and market leaders.

Team member Team member Team member Team member Team member Team member +18