Product Page SEO Checklist: What to Verify Before You Ship
Most product page checklists are a list of tags. This one is grouped by what each check protects, so you can tell what is safe to skip and what stops…
Articles by Viktoria Krychun
Ecommerce Technical SEO Audit: The Order That Finds Real Problems
Most technical audits produce two thousand issues and change nothing. The problem is the order: bot access first, then crawl, duplication, index bloat…
Why Your Ecommerce Site Is Not Ranking: A Diagnostic Order
A store that is not ranking has one of about six problems, and they are not equally likely. Check them cheapest first — most stores find the cause in…
Google Ads Strategy for Ecommerce: Deciding Before Spending
Most ad accounts have tactics and no strategy: no written answer to what the account is for, what return makes it worth running, and when to stop scal…
Ecommerce Conversion Rate by Industry: Why the Average Misleads
Industry conversion tables imply the differences are about the industry. They are not — they are four underlying variables, and once you know them you…
Ecommerce Conversion Rate Calculator: The Arithmetic and the Traps
The formula is trivial; everything that makes the answer wrong happens around it. Four denominator choices, a worked example, and how to turn the numb…
Ecommerce Conversion Rate Benchmarks: How to Read Them Honestly
Published benchmarks contradict each other because they measure different things on different populations. How to read them without being misled, and…
How to Optimize Category Pages: A Prioritisation Workflow
A store with two hundred categories cannot optimise them all. One table sorts them into four buckets, and each bucket needs a different intervention —…
Ecommerce Category Page Design: Layout Decisions That Sell
Category design gets discussed as aesthetics and decided by taste. The decisions that matter are mechanical: how many products can be compared at once…
Shopify vs WooCommerce: The Decision Is About Who Maintains It
Feature comparisons are close to useless here. The decision comes down to who maintains the store on a Tuesday in eighteen months, and what happens wh…
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