AI search optimization
Make your products, expertise, and evidence easier for AI-assisted search systems to retrieve and interpret. Platforms control their results, so inclusion and citations are never guaranteed.
Four conditions we can improve
Technical and Information Structure
Truthful schema, accessible pages, clear page purposes, answerable headings, and relationships that help systems interpret products, categories, services, authors, and evidence.
Commercial Content Clarity
Existing product, category, service, and editorial pages revised so key facts, comparisons, definitions, and supporting sources are explicit without flattening the writing into repetitive answer blocks.
Authority and Source Presence
Relevant directories, industry sources, expert platforms, and earned mentions evaluated for credibility and fit. A placement is work completed, not a promise that a platform will cite it.
Visibility Monitoring
Repeatable prompt sets and available search surfaces sampled over time, with the query, date, source, result, and known measurement limit recorded.
Deliverables
A visible implementation and review record Each month records the work completed, the evidence observed, and the next decision.
Structured Audit
A written assessment with specific fixes ranked by impact, dependency, and verification method.
Video Overview
A 10-20 minute Loom walkthrough explaining the audit and the main decisions.
Monthly Visibility Record
A written record of sampled results, completed work, source changes, and the limits of what the platforms expose.
Monthly Review Call
A review of the record and the next technical, content, authority, or measurement priority.
Case studies
What we’ve done & what we found
The Farm Soho
NYC coworking space doubled organic traffic with a technical SEO overhaul and scalable content strategy.
The problem
Launching and scaling organic search visibility in a highly competitive NYC coworking market while starting with minimal existing rankings across core service categories.
What we found
Severe technical SEO issues blocked performance despite strong demand. There was no structured approach for multi-location or multi-product pages, local presence was fragmented across 24 Google Business Profile locations, and high-intent service coverage was thin.
The result
50% year-over-year increase in organic clicks and 58% growth in impressions. Reached #1 for “virtual mailbox nyc” and “virtual office nyc,” top 5–10 for private office and event venue terms, and scaled to 500+ optimized location pages.
Nasdaq Private Market
Private securities marketplace scaled from 600 to 100K monthly visitors in 3 months.
The problem
Scaling organic growth for a private securities marketplace starting from a very small user base while competing with entrenched financial platforms.
What we found
Minimal organic presence, limited keyword coverage, and no scalable content framework to reach high-intent private-market search queries.
The result
Scaled from 600 to 100,000+ monthly users in 3 months. Reached 1,400 daily users and 150,000 total users within 18 months. Launched 2,000 optimized pages targeting high-intent private-market keywords.
InheriNext
Genetic testing software startup scaled from zero search presence to an AI Overview in 4 months, contributing to a $4M Series A.
The problem
Entering the US market with zero organic visibility and no rankings for industry-relevant keywords in a competitive genetic testing software space.
What we found
No search presence, no authority signals, and no content aligned with how US buyers search for genetic testing software. Site structure and messaging were not optimized for AI-driven results or modern search features.
The result
Achieved AI Overview placement within 4 months for “genetic testing software,” alongside established industry leaders. Combined SEO visibility, site redesign, and content strategy contributed directly to securing $4M Series A funding.
Packages
Choose the execution level
Two levels of ongoing execution are available. The work covers implementation and measurement; visibility and citations remain controlled by each search platform.
Essential
Monthly
Core technical, authority, content, and monitoring work for an established site.
Technical Foundation
Schema implementation and page-structure changes that make important information explicit and accessible.
Authority & Visibility Building
Relevant placements across industry listicles, professional directories, and expert-opinion platforms.
Content Optimization
8 existing pages per month revised for clearer retrieval, structured questions, summaries, and internal relationships.
Performance Tracking & Strategy
Monthly visibility sampling, reporting, and review calls.
$2,160/month
$1,380 fee + $780 backlinks budget
Made for
Businesses doing $500K–$1.2M ARR with an established website, content library, and SEO foundation that need AI-specific optimization and authority building without full-scale content production.
Advanced
Monthly
Essential execution plus new content and a larger authority and optimization scope.
Essential Deliverables
Everything in the Essential package.
Content Creation
8 new blog posts structured around source-grounded questions and commercial relationships.
Authority & Visibility Building
Double the Essential placement volume.
Content Optimization
12 existing pages per month.
$4,900/month
$1,740 fee + $1,560 backlinks budget + $1,600 content creation by a native writer
Made for
Businesses doing $1.2M–$3M+ ARR in competitive ecommerce, product, multi-location, or high-ticket markets that need continuous content production, a larger authority-building scope, and monthly visibility measurement.
It’s me, Max.
I’ve been building websites for 9 years, and now lead a team that helps businesses build and scale them.
+18
Book a free 20-minute call to see if this work fits your current search system. We will look at the site, existing content and authority, and the question you want to measure. If the foundations are not ready, we will say which problem should come first.
Or email us at go@norml.studio with your site and biggest SEO question.
